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August 6, 2012
MADISON, Wis. - The University of Wisconsin and adidas unveiled new TECHFIT football uniforms that the Badgers will wear on Sept. 29 when they take on the Nebraska Cornhuskers in Lincoln, Neb.
The Cornhuskers will also don TECHFIT uniforms as part of adidas' inaugural "Unrivaled Game," which will feature two top adidas programs every year. This year's game is scheduled to air on ABC at 7 p.m. CT.
"Our whole team is very excited and really looking forward to wearing these new and unique uniforms on Sept. 29 at Nebraska," Wisconsin head coach Bret Bielema said in a statement. "adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the 'block W' that recognizes our great football tradition at Wisconsin."
Mirroring Nebraska's TECHFIT uniform, the Badgers' uniform features a large block "W" on the chest, helmet, and gloves. While the alternate uniforms are a significant departure from the norm for the Badgers, the new uniform still pays tribute to Wisconsin history.
According to a press release, the block "W" pays tribute to the Badgers' 1962 Big Ten Championship team, which played USC in the 1963 Rose Bowl game and wore the "W" on its helmets.
"The Unrivaled game between Wisconsin and Nebraska is one of the most highly anticipated matchups of the upcoming season," Mark Daniels, director of football for adidas America, said in a statement. "We wanted to create a special look for the Badgers that celebrates the school's rich football tradition and the classic 'W' in a modern way."
According to a press release the TECHFIT uniforms feature multiple innovations, which have reduced the weight of the jersey by 30 percent. The uniforms also feature "a streamlined fit, new fabric, reduced seams and an ultra lightweight name and numbering system."
Unrivaled fan gear will be available for purchase this summer at several retail outlets.
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